Google analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
To get up and running in analytics , you need few tools for the job.
Google analytics service offered by google . Provide statistics and report about visitors and transaction on a website .At a glance dashboard as well as detailed report. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million page views per month unless the site is linked to an adwords campaign.
Google Analytices Works:-
Google analytics is a establish a user id and password at google.com/analytics. Google than provides a “page tag” or google analytics tracking code that needs to be addedto each page of a website.
This tag is a collect the data and sends it back to the google servers for processing.
What does it do:-
. Website traffic
–Where visitor came from
–how there are navigating through your site
. how they navigated from page to page
. which pages they stayed on longest or left from the most frequently
- Volume of transaction
- Doller value of transation
- Success of transation
. Ad word Performance
Create Your Analytics Account
. Log in to your fee analytics account.
. Configuru your profile setting.
. Add more user to your account
. Add the tracking code to your web site
Create a google analytics account
- To begin creating your analytics account first log in to your ad words account and click on the analytics tab.
- The click on the coutinue button to enter your information.
.Choose your site from the drop down menu in the middle.
.Choose the site you wish to track.
.Check the box underneath to enable the connection between your adwords compagin and analytics.
.Click link account to begin setting upyour profile for reporting.
It is a important to configure your profile in order to get the most out of your reports so please don’t skip this step in the process.
When you get this page click on the edit button next to the site you want to configure.
Under the profile setting header click next agin and and fill your information
Ad Words Report
To gain access to this feature users must opt in to share the account data in a anonymous aggregated format.
And aggregates the data in the inclusion in the benching project.